Running a local service business has it's own challenges and keeping ahead of the competition can be tough...
We tend to look around and follow the crowd of our competition in our marketing and delivery of our services...
We tend to have this 'herd mentality'...
If the phone is ringing, everything is good... right?
Maybe not!
There is a saying "If you want to be successful, watch the direction of the masses and go the other way"...
There is a reason why only 3% of people end up financially free at the end of their working life...
The majority are doing it wrong...
If you do what everyone else does, then at best, if you outwork them, you could be 5% better...
That's what I did for years, "If I just work harder" I thought...
I was putting myself in an early grave...
Here's the problem...
You have a target of your monthly income on the first of the month, and have an idea of what it will take to achieve this. You receive calls and start scheduling your workload ...
Then as it starts getting towards the middle of the month, you have a look and see if you're on target...
If you're not, you start scrambling and putting some of the lower paying jobs back to make room for the higher paying jobs...
Does this sound familiar?
The customer gets given some feeble excuse about how some drama has happened to put their job back, and you think all is well...
But this is just a tactical problem, not the real issue...
The main problem is that there is no long term strategy in place...
I searched and searched for a better way, a different way...
And I found it, in the opposite direction of how everyone else was doing it.
Are you open to a different way?
I call it the 'Purpose Driven Expert' method
As a Purpose Driven Expert, you are not reactive to phone calls and the next job to put in your calendar...
A Purpose Driven Expert is strategic, holistic in their approach...
They are not a commodity on the shelf of competition for their customers to price match and shop around for...
No, A Purpose Driven Expert sees each new customer like a 'new born baby' that needs love and nurturing...
They understand that this customer is going to have many wants and needs over a lifetime...
They can't risk the possibility of this 'new born baby' falling into the wrong hands...
This customer is precious, needs loving and educating on how their life and home can be beautiful, and how they are just the person to help them achieve it...
The Purpose Driven Expert doesn't scramble around picking up scraps, quoting with the masses, being haggled with by price shoppers...
He / She is above all that, they build a community of loyal customers who wouldn't go anywhere else...
And when their clients have a problem, there is only one number they are calling...
When they want to upgrade something, they're not shopping around...
They're calling their Purpose Driven Expert